You’ve just built your brand new website and the enquiries are starting to flow in. Woo Hoo! This is fantastic but did you know you can leverage your website to create new digital revenue streams? This article will help to show you some monetisation strategies that can turn your website into a profit-generating machine. By implementing these strategies, you can maximise the value of your online presence and capitalise on the traffic and attention you’ve worked hard to attract.
E-commerce Integration
Aussies are spending over 35 billion dollars a year online, and this number is continuing to grow. E-commerce integration is a key strategy to tap into this lucrative market. If you’ve already built your website, you’re already halfway there to running a digital store. We use the woocommerce plugin which will allow your wordpress site to add products, take orders and receive payments with ease. You don’t even need to be a traditional shopfront retail store to take advantage of this either. For example, Byrne Trailers, a trailer manufacturer, have added their own branded merchandise for sale to their website. Here’s a list of possible ideas that you could offer.
- Parts & Accessories
- Gift Cards
- E-books
- Service bookings
- Consultations
Online Learning
Navigating the internet for reliable information can often feel like searching for a needle in a haystack. How often have you ventured onto YouTube looking for a tutorial, only to be inundated with subpar content? It’s precisely this frustration that has sparked a surge in demand for premium online learning resources. If you are a professional in your field then there is real value in a curation of your knowledge. For example, a tradie with a deep understanding of a niche skill, could create a video series to sell on their website.
Membership/Subscription Models
Another effective way to monetise your website is through membership or subscription models. This approach offers recurring revenue by providing exclusive content, services, or benefits to paying members. Whether you offer premium access to in-depth articles, behind-the-scenes content, exclusive discounts, or member-only events, a membership model can foster a sense of community and loyalty among your audience. For example, our client Premium Punter created a website and mobile application with exclusive access for members to receive premium sports betting tips.
Events
Hosting events can be a lucrative way to monetise your website and engage with your audience in real life. Whether it’s workshops, seminars, webinars, conferences, or meetups, events offer valuable opportunities for networking, learning, and community-building. You can sell tickets to your events directly through your website, leveraging e-commerce integration to streamline the ticketing process. And the best part? You don’t have to pay the pesky sales fees that ticketing websites like eventbrite charge. Events can serve as a great marketing tool to promote your brand, products, or services, as well as to establish your leadership in the industry. For example, Little Yellow House manages all their art workshops through their website making it super easy for new and existing customers to sign up.
Unlocking digital revenue streams through your website presents a wealth of opportunities to not only monetise your online presence but also enhance your brand’s visibility, engagement, and authority within your industry. Whether it’s through e-commerce integration, online learning platforms, membership models, or through hosting events, there are myriad ways to capitalise on your website’s traffic and attention to generate new income streams. Get in touch with Simple Pixels to find out how to create new digital revenue streams for your business.
