Make a Great First Impression
When it comes to your website – the first impression really counts! At Simple Pixels, we specialise in creating the perfect website for our clients that looks great on any device.
The majority of our clients reach out to us to either increase their conversions OR to get a professional analysis of their existing strategy. Well, we perform both of these services expertly!
We bring more paying customers to your business by:
Helping you create a gorgeous website that ranks high in Google search
Marketing your brand and content in a highly targeted way to reach potential customers
Optimising your internal business operations through the implementation of custom software
We don’t just build awesome websites – there is a whole range of strategies after the website build is complete that we employ to help you stay on top of if you want to keep your brand performing!
What Does A Digital Marketing Agency Do?
The average Australian spends 7 hours on the internet per day, whether it be on a mobile, tablet or computer. One of the biggest changes in the last decade is the popularity of the internet resulting in businesses needing to change their marketing strategies.
Do you market your business online? How much of an effort do you make? Hiring a web and marketing agency may help if you don’t have the time, expertise, and resources to do it all in-house.
The goal is to promote your business and your brand, increase the loyalty of customers, and ultimately increase sales. To help you with this, we will use interactive digital technology which is measurable and targeted.
There are several digital marketing services:
Search Engine Optimisation (SEO)
Pay Per Click Ads (PPC)
And much more!
Why You Should Use Digital Marketing
Digital marketing saves you money and gets you more leads!
It is difficult for smaller businesses to compete with larger companies’ advertising budgets when they allocate massive amounts of money towards TV ads, radio and more.
Smaller businesses now have an effective way to market towards their consumers, and many methods are budget-friendly.
Pay per click advertising (PPC) will let you choose your own budget. Just keep in mind that the amount you spend will determine your campaign’s success, amongst many other factors. This is just one strategy. We will work with you and within your budget to help maximise your budget to help you get the maximum amount of conversions.
Taking time to implement effective strategies is definitely worth the investment in professional digital marketing!
When you invest in a campaign, you want to see how it is tracking! You want to know that the strategy is working and how it is helping your business grow.
It is a lot harder to track traditional marketing like TV and radio. Imagine having to ask everyone that comes to your business where they found you. With digital marketing, we can accurately track your leads and their origin.
You can track more than just where they came from too—impressions, clicks, comments, shares, conversions etc. Having a look inside your campaign will help you see how it is going and how it can be improved.
Optimising your campaign while it is running is better than once it is over. This gives you the chance of improving it while you go and make better business decisions.
Target the Customers You Want
While TV and radio are somewhat targeted depending on the time and channel, digital advertising is much more effective to reach the right audience and target them specifically.
Traditional marketing methods are purely reliant on numbers. Your ad will go out to everyone and hopefully reach a small amount that may be interested in your business to justify the marketing cost.
With digital marketing, you can specify the target audience with interests in your company, services or products. Traditional marketing cannot do this.
When you set your target audience, you will sort by attributes such as age, gender, occupation, interests, hobbies and heaps more. By narrowing down your search, you will be able to find more people who are interested in your business and allows you to get a lot better value for money through this marketing method.
Get the Client Right at The Start
It is important that you get in front of your desired demographic early when they’re starting to research a product or service. If they are familiar with your business, they’re more likely to choose you over a competitor.
Most people will start their buying journey on the internet researching the product or service that they’re after. If you have what they’re looking for, it’s best to get in front of them as soon as possible.
By using online marketing, your audience can be directed to your website to learn more about the product or service they are looking for.
Your audience will also learn more about your brand and what you offer, whether it is via social media or website content. Your company and brand are now being exposed to potential buyers.
Don’t worry if it doesn’t convert straight away. If you have made a positive first impact, your audience will remember you.
Digital marketing is definitely something that will help you compete with your competitors.
Make Changes as You Go
Unlike other marketing platforms, digital marketing will allow you to make changes as you go. You can’t make changes once your pamphlets are posted, and your billboard is up. With digital marketing, you can tweak the campaign along the way to get the best results – and you can make changes whenever you like!
Improve Your Conversion Rate
Your conversion rate is the number of people who are exposed to your products and services vs. the number that buys them. When you’re able to target a more specific audience and focus on those who are more likely to be interested in your products and services, your conversion rate will increase.