The secret to turning your website visitors into loyal customers.

Your website is more than just a pretty face. It’s an investment – and it needs to earn it’s keep.

But, how does it do that? Well, on it’s own – pretty poorly! Even if your website looks stunning, and ranks well, it doesn’t always mean it’s going to convert visitors into clients.

However, thankfully for you (and your hard earned dollars), we know how to convert visitors! It’s something called User Experience design – crafting a website that doesn’t just feature a great design, but one that ensures users are no more than a click away from becoming your next customer.

So… how does it work? Well, here are the secrets that have allowed our sites to convert tens of thousands of users.

Step One – Elevating the User Experience (UX)

The first, and most important step, is prioritizing the user experience. Before we can take your client on a journey to your virtual doorstep, we need them to stick around for more than a half second. We do this through a whole heap of different tactics, including :

1. Responsive Design: Our designs seamlessly adapt to all devices and screen sizes – providing a consistent and enjoyable experience for users on desktops, tablets, and smartphones alike. This ensures we can effectively cater to ALL of your potential clients, and deliver them an experience that feels personalized.
2. Page Speed Optimization: Slow-loading pages are a major turnoff for users. By optimizing page speed through various techniques such as image compression and caching, we ensure that your website loads quickly and efficiently. No more clients lost because they got impatient.
3. Intuitive Navigation: Our sites are intuitive by nature. Everyone with access to the internet already knows how a website should operate – whether they know it or not. The contact button should be in the top right… the privacy policy should be in the footer… an external link should open in a new tab… the three bars on mobile indicate a menu. All our sites feature clear and logical navigation structures to guide users through your website effortlessly, helping them find what they’re looking for without frustration or confusion.
4. Compelling Content: There’s nothing worse than a big block of text. We ensure that not only is your content compelling, but that its assisted with effective visuals to effectively communicating your brand message without putting the reader to sleep.

Step Two – Converting Visitors into Customers

So, now that we’ve got your users engaged – we need to turn them into a lead. Here’s how we do it.

1. Strategic CTAs: We strategically place clear and persuasive CTAs throughout your website. However, we don’t just throw these around willy-nilly – we prompt users to take action, when they WANT to take action. By considering how the user will interact with the website – when they’ll pause reading and when they’ll be inclined to make an inquiring, we can hook them just when they’re ready.
2. Social Proof: As you’ve probably guessed by the overwhelming amount of Google Review widgets on this very website, we place great emphasis on trust. We know that local businesses (especially in Wagga and regional Australia) get most of their clients by word of mouth. By integrating  testimonials, case studies, and client success stories into your website – we build trust and credibility with your users, assuring potential customers they’re making the right choice.
3. And finally, Streamlined Forms: We’ve gotten the user hooked, and started reeling them in… but its all for nothing if your contact form is a pain to use. All of our forms are carefully optimized – minimizing friction and reducing the number of fields, making it easy for users to contact you without unnecessary barriers. Not only this, but our regular maintenance plan ensures these are working, 24/7, 365 so you’ll never miss another potential lead.

All in all, we know how to implement effective UI/UX design. We’ve been doing it for years, and with our websites seeing 47,488 unique pieces of inquiry so far this year (keeping in mind, we’re only in April!), I’d say we’re pretty good at it by now… can you say the same for your Squarespace website?