We recently released our Web Audit Checklist (if you haven’t seen it yet, download it free here!).
It’s designed to help quickly assess your site’s performance, usability, and design – and where it’s falling short.
However, we’d be hypocrites if we didn’t follow our own advice. So, let’s pick a few dot points and put one of our latest projects – Albert Precision Electrical’s new website – under the microscope and see how it stacks up.
1. Do your pages have proper titles, meta descriptions, and header tags?
Every page on Albert’s new site is set up with the right header hierarchy, unique meta descriptions, page titles, and keyword-rich content.
This matters a lot – Albert operates in a tough, competitive market (Melbourne & Bayside Electrical). Without these elements, his site would struggle to appear in Google search results at all.
On his old site, there were no individual service pages, so key searches like Emergency Electrical or Switchboard Upgrades simply didn’t find him. Now, each service is clearly targeted, giving him a much stronger shot at ranking.
2. Are all your contact forms working (and easy to find)?
On the new site, not only do all of Albert’s forms work perfectly – there’s one on almost every page.
This massively reduces user friction. Customers can read about a service and immediately send an enquiry without having to go hunting for a “Contact” page. It’s about meeting the customer exactly when they’re ready to take action.
3. Does your site load in under 3 seconds?
Yes. Albert’s new site is quick – really quick.
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First Content Paint: 0.3 seconds (that’s the hero/header you see straight away)
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Full homepage load: 1.1 seconds, happening in the background so users barely notice.
Fast load times keep bounce rates low. His old site was also speedy, but it had almost no content. And while an empty page might load quickly, it won’t convert visitors into customers.
4. Do you have analytics installed and working?
Albert’s new site is fully equipped with GA4, paired with CRM integrations that push enquiries straight into his sales pipeline.
This means every click, form submission, and lead is tracked and tied to real business outcomes.
Previously, the site just linked to a phone number – so if a lead didn’t convert right away, there was no record of it. No follow-ups. No mailing list. No second chances. Now, every enquiry is logged and ready for follow-up, even if it doesn’t turn into a sale immediately.
5. Are you able to access all your pages without directly Googling them?
Albert’s site is a big one, but a sleek navigation menu and some thoughtful UI/UX decisions make it effortless to browse. Whether you’re searching by service, industry, or location, everything is connected – nothing is buried or hard to find. Users can always get exactly what they need without frustration.
Result: Albert’s new site ticks every box in the Web Audit Checklist – and it’s already paying off in visibility, leads, and trackable results.
If your site wouldn’t pass the same test, maybe it’s time for a check-up.