ABOUT THE BRAND
Driven by the goal of improving patients’ lives, Riverina Denture Clinic offers compassionate care to those arrive feeling vulnerable, and in pain. By restoring confidence and wellbeing, Rivdent has become the Riverina’s trusted choice for denture care, creating handcrafted dentures to fit every clients requirements.
MISSION
Our mission is to raise the standard of care in regional Australia, where high-level, custom prosthodontics are accessible to everyone, without leaving their community.
STRATEGIC DECISIONS
Connection First:
Softening Sterility
By avoiding your typical denture/dental aesthetics, of pristine white, teals and light blues Rivdent took a more natural route. Choosing offwhites, creams and rich dusty blues the brand, as a whole, feels much warmer and perfectly reflects the brand’s optimistic and friendly personality.
Adaptive
With dreams of expanding into e-commerce and product design, Rivdent’s brand was collaboratively design with unique measures in place to allow for seamless, on-brand expansion. The Rivdent logo and brand is also echo’d through their sister business: Riverina Dental Laboratory.
