ABOUT THE BRAND
Millicent Lakeside Caravan Park is one of those special places that’s a little bit of everything. This can make it hard to decide which niche area to focus in on, or how best to approach culminating all of it into one powerful image. As a stopover destination between Mt Gambier and the greater westside of South Australia, MLCP is a one-stop shop for all kinds of tourists, travellers and couples.
MISSION
Our mission is to provide a modern, welcoming park that gives travellers a relaxed, and home-like experience.
STRATEGIC DECISIONS
A little of everything:
A beach, a lake, a park
Finding a symbol that best embodied the natural energies of the beach, a lakeside, and a rural caravan park was difficult, but what we focused on was relaxation. We symbolised MLCP’s outdoorsy aura in the icon of an umbrella: versatile in all weather conditions, fiercely protective and whimsical.
The right attitude
Ultimately, MLCP is a place of rest and relaxation but they are amidst a plethora of exciting stopovers for exploration and adventure. This is why we chose a dualistic palette for the brand, both utilising vibrant and passionate lime greens and forest shades, and a softer, and more feminine pastel purple palette.
