ABOUT THE BRAND
JC Welding & Contracting, a tight-knit business in regional Australia, delivers top-notch welding and manufacturing services. Their craftsmanship is versatile, offering personalised solutions for various needs.
MISSION
Our mission is to find market visibility through developing a solid brand foundation and identity.
STRATEGIC DECISIONS
Becoming a Front Man:
In the Dark
Although JC Welding & Contracting harbours a reputable work ethic the business struggled to stand out on its own. Known predominantly through referral it was high time JC Welding reflect their high-quality work through a shining brand as well. Staying away from welding sticks and sparks the new brand highlights the muted exuberance of metal materials in an illusive 3D stamp mark.
Versatility
JC Welding & Contracting underwent a brand revival to ensure versatility across all outputs. The new logo can be fashioned horizontally, condensed and has corresponding positive and negative outline designs to ensure clean laser cutting on all applications.
