ABOUT THE REFRESH
Anomaly already had an established logo. What they didn’t have was a brand; a visual representation of their drive, passion and major differentiator. As a software engineering provider what distinguishes their work from other providers is a focus on human centred design. This philosophy enables Anomaly’s work to seamlessly adapt across various platforms and interfaces and overcome all technical constraints, driven by a passion for ingenuity and innovation.
MISSION
Our mission is to create comprehensive solutions that enhance the human experience, through sincerity and genuineness.
STRATEGIC DECISIONS
Standing Out:
Expanding on philosophy
The most important aspect of any good design is to stand out, and to be different. These characteristics aren’t just random, they’re taken direct from your mission, vision and point of difference. For Anomaly that meant creating a more humane experience in a field dominated by ultra-modern, futuristic design and sterility. Unlike their competitors, Anomaly focuses on softness, colour and breaking out of the grid.
