Being based in the Riverina we are surrounded by all-things-agri, and in today’s digital era agriculture is more than just traditional farming – it’s an opportunity to connect with a broader audience online, waiting to discover what you offer. Why confine your reach to local markets and nearby customers, when you can broaden it significantly?
Harness the Power of the Internet for Your Farming Innovations
Our society is built on and around agriculture, embodying more than mere job title – it’s essential to our livelihood. To thrive and expand, embracing modern digital strategies is vital. By advertising your ag goods and services on the web, you open pathways with significantly more possibilities! It’s time to extend past the local Co-Op and see what everyone else thinks of your passion.
Your products – be it high-quality food staples, new tools, storage options and everything in between – are something unique that you offer. It’s time to show this to as many people as possible, and with creative online advertising we at Simple Pixels can make this happen. There’s a place for everything online, and people will always acknowledge something creative and innovative.
Creating Your Digital Identity
Think of your website like a showroom or sales floor for what you offer – just like in person, people love having a look and imagining what their lives would be like with it! Showing what you have to offer is an amazing way to create your online presence and beginning to form connections with other like-minded people.
Make your site the best it can be with high-quality images, videos, detailed descriptions and other engaging content that shows the customer what makes what you offer special. Everyone searches for items online, and making sure that your Search Engine Optimisation is doing everything it can is vital, making it easier for customers to find you and your wares.
Online Marketing Strategies For the Agri Industry
A successful ad is more than just being seen; it’s about people remembering who you are (anyone still remember the number to the ‘Reading Writing Hotline!?). Create ads that relate to your audience, showing them the benefits and details of your business and product. Focus on building your brand as well as what you offer, brand recognition is The Holy Grail in marketing.
Find out where your audience spends its online time and show them your products there – social media is not just a platform, it’s the world’s biggest marketplace for everything everywhere! And don’t overlook the power of a personal email, perfect for keeping your subscribers in the loop with new offers and important news.
Creating Long-Lasting Relationships
The relationships with your customer don’t end at the checkout – create a long-lasting connection by giving them a shopping experience that they will remember! People remember times they’ve had a bad customer-experience, but remember better ones even more (and usually love telling people about it, too). A positive review is perfect for brand development, encourage them to leave comments and it will create a unique reputation.
Keeping a regular blog (like this one!) is a fantastic form of communication, offering insights and advice related to specific topics. Think of a blog like the town square of your business, a perfect place to keep readers informed with any and all updates with your business.
Where To From Here?
Digital marketing is your pathway to amplifying and increasing the reach and impact of your products and services. By adopting these strategies, you’re laying the foundation for a solid online presence that can steer your business towards a flourishing future.
Your products make a difference, and a solid website paired with digital marketing is the perfect way to make your voice heard! Time to turn the volume up to 11 and watch your business grow, one click at a time.
Still unsure or have more questions? Explore our portfolio to see how we’ve developed online platforms tailored for individuals in the agriculture sector, such as Proway, Steele Steel and Gardner’s Studio. Or get in touch with us today!
