ABOUT THE BRAND
David and Sam Byrne bring over 30 years of combined experience to SDB Byrne, a new business built on the lessons and successes of their previous ventures. Delivering stainless steel trailers and products that are built to last, combining strength, durability and exceptional craftsmanship, all with the assistance of automated robots and leading-edge technology. The company is dedicated to driving innovation and growth, and refuse to be limited by “country” or regional expectations.
MISSION
Our mission is to deliver trailers built for excellence, crafted from stainless steel and refined through ever-advancing technology to ensure long-term performance.
STRATEGIC DECISIONS
Impact & Recognition:
Graphic & Literal
Within SDB’s new logo is their business name, literally. Though slanted, dramatised and stylised more like a stencil, upon closer inspection the name is still clearly recogniseable, making the logo doubly effective as both a brandmark and a lettermark.
It’s what they do
The logo reflects a trailer, the primary product of SDB Byrne’s business and reputation. Built in minimalist, 3D perspective, the business name alludes to the complexity in design possibilities, and SDB’s talent in bringing them to life.
