ABOUT THE REFRESH
Southern Cross Contractors came to us with a strong brand presence. Despite delivering high-quality service, SCC’s consistent growth and success were not being effectively communicated. Their brand, or lack thereof, struggled to convey who they were beyond what they did, and why SCC was the standout choice.
Retaining their well-known logo, SCC still underwent a significant brand transformation. Now clearly positioned as a leader in their field, SCC’s brand identity reflects their excellence and quality of work, as well as their innovative approach to contracting solutions.
MISSION
Our mission is to create comprehensive solutions that enhance the human experience, through sincerity and genuineness.
STRATEGIC DECISIONS
Presenting Excellence:
Innovation in a digital age.
SCC were stuck in a trend of minimalism, structure and whiteness. In order to upheave this and more closely align with their new vibes: sophistication, excellence, leadership and innovation, we rebranded with a huge shift in colour. Now dominated by black, this allows their brand palette of electric blues to truly shine.
