ABOUT THE BRAND
Cortex Telehealth is a nurse practitioner-led service providing accessible medical advice, support, and prescriptions for regional and remote Australians. Committed to enhancing healthcare accessibility, Cortex Telehealth prioritises the well-being of both patients and practitioners—mind and body alike.
MISSION
To provide smart, fast, and effective healthcare through qualified nurse practitioners to those facing challenges accessing care.
STRATEGIC DECISIONS
Empowered by 2025:
No More Sage
To stand out in a competitive market, Cortex Telehealth embraces its digital core, recognising that digitisation is key to improving access for remote communities. Unlike other telehealth brands that lean into ‘natural’ or ‘green’ aesthetics to cultivate trust, Cortex Telehealth is transparent about its mission—leveraging technology to deliver real, reliable healthcare.
Power Pill
The ‘power pill’ symbol was a deliberate choice to represent accessibility, empowerment, and energy in healthcare. Unlike traditional, industry wordmarks, Cortex’s identity surrounds a distinctive icon, helping audiences to feel encouraged to be proactive about their health and remove stigma from medicinal aid.
