ABOUT THE BRAND
This brand was designed as for Designer Briefs, brief 120 challenge. Casa Coco is a beach bar for chill afternoons and warm nights by the sea. it’s the kind of place you stay longer than planned, where the breeze is soft, the cocktails are good, and the vibe is made for young, social souls.
MISSION
To create a concept brand for a beach bar in 1 week.
STRATEGIC DECISIONS
The hot afternoon sun dripping gold at the water’s edge.
Dare to be different.
When most people think of a beach bar, they typically think of a cool breeze, ocean spray and sense of relaxation and comfort. This brand was inspired by the opposite direction, of a burning red sun, beach babes in bikinis, and cold drinks: passion. Steering clear of light coloured mediterranean blues, whites and sunburnt orange Casa Coco is fiery, bright red and pumping, bringing the energy straight to you at first glance.
At Casa Coco we serve good waves only.
