ABOUT THE BRAND
You are invited to relive the magic.”On the Night – The Music from Dire Straits” is more than a tribute —it’s a powerful homage performed by eight accomplished musicians, with years of live experience and a shared love for the music of Dire Straits. Together, we have one purpose: to recreate this extraordinary live performance and honour the legacy of a band that redefined rock with elegance, depth, and soul.
MISSION
To recreate classic music with the same vibrancy and passion as the original artists.
STRATEGIC DECISIONS
Standing out, like they used to.
Collage, Elegance & Punk Rock
Dire Straits has directly inspired the brand look for On The Night. Not only through their music, but their attitude. On the Night’s brand gives homage to the ‘Money For Nothing’ music video and the band’s original logo. By combining film painting, rotoscoping, collage, and traditional art nouveau styles, we’ve created a look that is super distinct yet familiar to the heart. It’s organic, loud and breaks stereotypes, just like the most influential music of the latter 20th century.
