ABOUT THE BRAND
At the heart of Forster Tuncurry Medical Centre is a deep understanding of its community’s values and needs. FTMC provides comprehensive general practice services with consistent availability across minor procedures, allied health, pathology, wound and disease management, and healthcare that is trusted, compassionate, and genuinely connected to the people they serve
MISSION
Our mission is to be the Mid Coast’s leading general practice, dedicated to excellence in healthcare and genuine patient care.
STRATEGIC DECISIONS
Human Touch:
Subtlety in the symbol
FTMC’s powerfully designed brandmark takes the one consistent phrase used across the company’s identities and transforms it into a stylish yet pleasing brandmark. In the brandmark palm tree is a subtle allusion to the letters ‘m’ & ‘c’ in the trunk, creating harmony and balance across the whole brand.
Expansive
With 5 sister locations it was essential that FTMC define a strong overarching brand for which each location could connect to. Not only does each brand stand boldly with its independent colour palette, but each shade seamlessly blends with the master brand palette too.
