Themes or Graphic Designers
We can use either!
A good theme can keep costs down. However – not all themes are created equally. We will always take factors into consideration (such as SEO, theme-bloat as we like to call it, speed, flexibility with layout) into consideration before purchasing a theme. The guys that sell themes make money of other people buying lots of them so its always worth a check to see if your direct competition in the area are using the same look and feel.
If your business wants a particular design, we will usually use a theme framework to create it. We have created many different layouts with these frameworks. Some frameworks are really powerful and allow for incredible flexibility with layout, other frameworks are just nasty.
If your business wants dedicated graphic designers and/or logo creation we can also arrange that.